Advertising Providers
Traffic monetization has been dominated by the major search engines like Yahoo and Google for the past few years. Domain Advertising's relationships with its upstream providers are strong enough to allow for extensive experimentation. Trying existing and new advertising mechanisms allows us to provide better revenue for domain owners, gain market intelligence, give alternative revenue streams for traffic that is under serviced, build global relationships, and penetrate deeply into certain market verticals to push the limits of what is possible.
Cost per Click (search engines)
CPC is currently the corner stone of traffic monetization. In recent years, the inclusion of quality based metrics into traffic conversion models has created a hybrid between the traditional CPC and CPA models. Advertisers pay according to the conversions they eventually achieve from each traffic source, and the frictionless auction system and inclusion of long tail phrases and domains make CPC a clear winner with traffic providers. Domain Advertising primarily uses search engine CPC auction systems to convert visitor clicks into revenue.
Cost per Acquisition (affiliate networks)
Although CPA on the surface seems like the ultimate conversion method for Internet traffic is has a number of significant flaws. CPA traffic is considerably more difficult to track conversions on, advertiser crediting systems frequently break or are turned off by the advertisers to pay less for traffic, and low cost traffic which is naturally dedicated to the CPA networks from search engine spamming sources - encourages advertisers to pay much less than CPC rivals for the same quality traffic.
However in some cases and on a carefully controlled basis, CPA advertisers can provider strong additional or alternative means to convert traffic beyond CPC. Domain Advertising is dedicated to finding the best solutions for the merger between traffic sources and advertisers. Regardless of the mechanism, we will seek out the best conversion method.
Cost per Impression (banner advertising)
Cost per Impression (CPM) is a means for advertisers to buy traffic volume. In some cases this type of advertising is better suited for advertisers that are trying to create or strengthen their brand (much like billboard advertising) with less emphasis on the actual conversion of the traffic directly. CPM offers strong incremental advertising revenue when integrated with CPC websites. The visual variety of banners on the website can convert some traffic that otherwise would be wasted.
Cost per Lead (lead generation)
Primarily, CPL advertising is through the use of application interface (API) technology appearing as visual "widgets" or forms within a website. Visitors are encouraged to provide their details and more specific information about their needs to advertisers. This higher level of information commitment is usually paid a premium by the advertisers. Pay per download of free products is another version of this stronger commitment that advertisers desire.
