Creative Design
Creative inspiration is a difficult thing to force. It takes time and a consistent effort while pushing the boundaries of what has already been done. Domain Advertising is in constant pursuit to challenge the status quo and improve conversion efficiency. We are implementing three dimensional web elements, web 2.0 technologies, AJAX scripting, and CSS 3.0. In the domain industry, this puts us squarely at the bleeding edge of technology.
An irony of domain web design is that simple and ugly web designs can convert traffic very well. Creating attractive web sites that improve both advertiser conversion values and higher revenue for domain owners is the ultimate challenge. Most domain service companies simply cannot afford to develop new designs or do proper research because their development costs are so high.
Domain Advertising benefits from having access to excellent and inexpensive development capacity in India. Our development group is creating new designs and pushing the boundaries because simply - we can afford to. Through a combination of internal design, freelance outsourcing, and research inputs, we can get there faster and cheaper than anyone else.
Weekly Designs
Our first commitment is that we will average the delivery of at least one completely new design each week. Some of these will be designs that can be used more globally, and others will be designed specifically for tight verticals. This guarantees that we will constantly be innovating and creating new visions of what can be accomplished. It is well proven that with well targeted designs, images, and phrases domain owner profits improve. So whether it’s creating a new space design for game domains or an environmentally friendly landscape with rock icons - domain advertising will constantly struggle to be original and cutting edge.
Elemental Studies
Great new designs are one thing, iterative improvements are another. How do you determine which bullet point format converts the best? You test it, and then test it again. When you create bullet points to test, you don't create two or three - you test 30. We will create, learn, modify, reiterate, improve, and struggle until we have the best bullet points around. This still sounds a lot easier than is actually is. It takes disciplined research, creativity, testing, regression analysis, and patience. The results are rarely black and white. This requires ongoing testing analysis and input into future design planning. Every element needs its own attention and how they interact is a painful process that we undertake for you.
Custom Projects
Domain Advertising is happy to entertain opportunities to work together with its clients. Completely custom monetization designs, content managed web sites, brand improvements to prepare premium domains to be sold, or just about any other web project is on the table. We like to try new things, and we are happy to entertain almost any opportunity. Only one requirement: win - win - win for everyone.
Bleeding Edge
New technology can have its downfalls. It frequently has heavy downloads, legacy browser compatibility issues, steep learning curves, and costly development times to name a few. At Domain Advertising we seek to be at the leading edge of technology to maximize the potential of every domain. This takes time and is costly, but by leveraging existing technology and inexpensive labor it makes the impossible achievable with diligent effort. New designs are already being produced that use 3D visual elements, AJAX scripting, CSS 3.0, and XHTML 2.0.
Use Case Designs
Use case design is about meeting the unique needs of specific user types. What if the user is on a mobile phone, low resolution screen, legacy browsers, or only speaks a language other than English? Many of these users either get ignored or all of the websites produced are watered down to allow for the lowest common denominator. Domain Advertising recognizes that these variations are more difficult to attend to, and that treating every user the same is a waste of opportunity and traffic. Stay tuned for user specific designs that will maximize your revenue stream and provide superior user experiences for everyone.
