Extensive Research
The cornerstone of the Domain Advertising method is research. The results of research lead to incremental gains which may mean the difference of only a few cents in revenue per domain, but may mean huge differences in domain owner profits network wide. The easy low hanging fruit of domain monetization has been taken. It now takes hard work to create revenue one cent at a time.
Measure Everything
If you can't measure it - you can't manage it. From the moment that a visitor enters a website on the Domain Advertising network, they are tracked for every action they take. We measure click through rates on every link, time spent per page, and all the small effects created by the difference between using varying images, phrases, website designs, colors, fonts, and just about anything else you can measure.
Assume Nothing
The swiftest path to being mediocre is by taking preconceived notions into research. Nothing is proven until it has been tested. For every true assumption there is a false one. Some of the greatest achievements in domain research have been achieved by disproving "known" assumptions.
Conversion Studies
The greatest proof of value is when advertisers’ objectives are met. Understanding the conversion rates of advertisers and what value they achieve is a means to identify traffic that is being mismanaged or when advertisers are under paying for the value they receive. Conversion studies create a means to show advertisers the actual value being achieved rather than gross unproven rhetoric. It doesn't matter how undervalued domain traffic is, unless you can prove that to advertisers.
Visitor Behavior
Why do visitors do what they do? Frequently on the surface it isn't apparent what motivates visitors on one website versus another. It takes hard data and experienced researchers to see why they behave the way they do. Once you understand what drives visitors - you can try to reduce the inefficiencies between the current model and progressing each visitor to an advertiser sale.
