Global Innovation

Successful traffic monetization programs follow three established principles: Disciplined research, hybrid technology and human optimization. Two established practices: Constant innovation and keen design. And one goal : Expanding across all advertising types and global markets.

In an industry environment where domain service companies are cutting staff, eliminating development costs, and outsourcing – We're hiring! We already access over 500 people to make a difference for you.

The first 80% of revenue for optimized traffic conversion was solved by technology which was easy. Domain parking and development companies have reached parity, and most of them have the same threshold technologies with little difference between them. While most of these companies consider this industry a cash cow - we believe it is time to buckle down and do the hard work!

Disciplined research; hybrid technology and human optimization; constant innovation and design; expansion across all advertising types and global markets. This is what we stand for and how we squeeze extra revenue out of the last 20%.

Niche Markets

Major providers are great at converting traffic for general well used phrases from English speaking western countries, but what about the rest of the world? Domain Advertising has created technology that identifies under-serviced markets with poor advertiser coverage and competition. In these markets, we source providers that can best utilize this traffic and better profits for the domain owner. We have 5 full time staff whose sole purpose is to find new advertisers for under-utilized markets. That's our commitment to you.

Market Verticals

Every market is not the same. Designs, images, specialist knowledge, and methods need to be varied according to the needs of each market. Domain Advertising measures the variations that occur between market categories to determine where discrepancies can be found and improved. The way a visitor looks for gambling category advertisers and the way someone researches cars is widely disparate in the way they search and acquire. We simply try to establish the most efficient path for the visitor to find and purchase.

Traffic Sources

In the professional domain industry, owners often have tunnel vision about where the market is going and how well their traffic converts compared to other sources. At Domain Advertising we believe that traffic testing is essential to understanding the range of traffic value that is available to optimize the revenue for our domain partners. An example of this is when it was found that search engine product spamming was the cause of such poor payment for CPA affiliates. The traffic source for these conversions was the product content from the CPA providers themselves. This affiliate dependency on product content allows the CPA providers to reduce revenue shares to the affiliates to be in line with value they provided. Unfortunately this severely undermined the use of CPA monetization by domain owners and other traffic providers.

New Models