Hybrid Optimization

In a high technology industry like the professional domain space, there is a natural tendency to believe that every problem or product feature can be solved electronically. However, when dealing with human visitors sometimes it takes a human solution. Domain Advertising understands that technology is an important tool but it isn't perfect. We use technology to provide immediate automated optimization of websites, but realize that the best optimization is done through a combination of automated technology, human beings, and computer tools. We have access to over 100 people with specialist knowledge for optimizing domain websites and maximizing their revenue. The low cost of our Analysts in India allow Domain Advertising to spend more time on each domain to maximize returns.

Human Intervention

It took decades for the brightest computer scientists to create a computer that could be competitive with a chess master. That is to creatively play with a human; a game which has rules and is highly restricted on possible outcomes. Domain names utilize many languages and are contextually so complex that a machine could never achieve the same degree of contextual relevance that a human with specialist knowledge and experience can achieve. Computers and algorithms are fantastic for getting things 80% right, but Domain Advertising provides the humans to take optimization to the level of human capacity. Our Analysts are measured on what revenue improvements are made on every domain they optimize. Their performance reviews and compensation are based on the difference between the base automated optimization of each domain website and the human optimized solution. So you can be confident that every Analyst is highly incentivized to generate the best possible solution for you.

Optimization Alarms

Technology is of great assistance to human optimization. When websites have poor click through rates, low revenue per unique impression, or a number of other alarm factors - they join the daily hit list. These domains are reviewed and analyzed for opportunities to improve revenue. Is the style, structure, language, text, links, widgets and professional images aligned with what visitors would expect and desire?

Frequent Reviews

Domain Advertising doesn't "set and forget". Each optimization team member has specific goals to be achieved on every domain name and the systems to target the highest rate of return on the effort expended. Sometimes domains require "seasoning" to provide hints on how the best results can be achieved. An algorithm is set to remind each optimization specialist of their highest priority targets based on expected vs. actual revenue returns per domain.

Geographic Analysis

Geographic visitor concentrations can hint towards different web elements and focus. In some cases websites are even translated into the primary language of the visitors or alternatives are offered. Every rock is overturned by our experts, searching for extra revenue.

Monetization Instruments